Digital and trends in travel

Profi.Travel

Digital
day2020

Moscow
SAP Digital Space

Organizer
General Partner
Strategic
Partner
Official
Venue

What is the
DigitalDay?

Annual conference on digital trends in the travel industry for professionals: NTOs, tourism authorities of the Russian regions, tour operators, hotels, airlines, and OTAs.

  • Essential trends and global vision of the Russian travel from the world`s market leaders
  • Best case studies of destination marketing in Russia and abroad
  • Overview of advanced digital solutions and tendencies for travel marketers

DD2020 Highlights

Phocuswright speaker for the first time in Russia
Analysis of the Russian tourism market by Phocuswright, the global travel research authority.
For travel experts
The best digital advertising campaigns of destinations in version of Profi.Travel
Overview of the best Russian and world`s advertising campaigns of countries, regions and resorts for 2019.
For national tourism boards
Practice for the Russian region
Recommendations and channels to promote Russian travel products in foreign tourist markets, as well as unique life hacks on social media management for state employees.
For Russian regions
When to expect for Google's coming to the travel indistry
The discussion about what traditional players of the tourism market should do when Google, Yandex, Sberbank and other giants are interested in the travel industry.
For tour operators
Tools for online promotion
From social media and ads managers to new-style travel media
For travel marketers

Experts
2020

Profi.Travel
Olesya Oleynikova
Profi.Travel
Alexey Vengin
Amadeus
Tatiana Peron
Phocuswright
Krassi Simonski
Amadeus travel audience
Arnaud Valion
Amadeus
Leonid Marmer
Trip.com
Gleb Rybushkin
Amadeus travel audience
Ilya Bogachev
Tinkoff Bank
Ilya Artemenko
MegaFon
Marat Sadykov
TravelLine
Alexander Galochkin
DeltaClick
Ruslan Kodachigov
«Ish, Mish!»
Mikhail Ponomarenko
Profi.Travel
Eugenia Taganova
Favorite
Anisia Evdokimova
Profi.Travel
Artem Chumak
Profi.Travel
Nadja Ebel

Program
DigitalDay

Event Host: Olesya Oleynikova, Profi.Travel Deputy Director General

Official opening of Digital Day 2020

Alexey Vengin, Profi.Travel, CEO

Arnaud Valion, Amadeus travel audience, Global Sales Director

Leonid Marmer, Amadeus, CEO for Russia

—
Profi.Travel news in an hour

The main on the market and news of Profi.Travel media holding
Profi.Travel. Alexey Vengin
CEO
Digital analytics in travel for marketing of countries, regions, resorts
Profi.Travel. Nadezhda Ebel
Head of Analysis Center
New editorial of Profi.Travel: now also on how the global travel industry lives
Profi.Travel. Artyom Chumak
Editor-in-chief of Profi.Travel portal
The latest B2B and B2C cases: how we make our special projects and advertising campaigns
Profi.Travel. Evgenia Taganova
Head Project Manager
Tourister.ru as travel media of a new format: 1000 microbloggers in tourism
Profi.Travel. Evgenia Taganova
Head Project Manager
—
Russia in the context of global travel trends

Profi.Travel has invited speakers from the world’s leading travel market giants of Europe and Asia to Russia to learn how digital is transforming the global travel industry, where European and Asian models of development are leading to and what direction Russian travel industry will follow.

Scoop! For the first time in Russia, the expert from Phocuswright, the world’s leading travel industry research authority, will present the study of the Russian travel market in the context of global trends.

Why is the future of tourism in ecosystems? Solutions and innovations that truly drive the development of European markets
Amadeus. Tatiana Peron
Head of Corporate Innovation Office, Marketing and Communications Manager
Russian travel in a global context: technology development and key growth drivers for the next three years
Phocuswright. Krassi Simonski
Leading Analyst of European Market
Asian online travel and Trip.com global strategy: what to expect from the Asian giant in Russia
Trip.com. Gleb Rybushkin
Head of Marketing, Russia
—
Coffee Break

—
Panel discussion “Non-tourism travel: how soon will the big players — banks, Google, Yandex — begin to determine the market?”

A few years ago, the arrival of Booking.com radically changed the rules of the game, not only for hoteliers, but also for tour operators and travel agents. Now Russian tourism market may be faced with a more serious challenge: IT giants, banks, mobile operators and other companies with powerful technological and financial resources are entering the travel market.

What will be left for the travel industry? To wait who will win and integrate into the new system? Or while financial, IT and other heavyweights are occupied by larger markets, to win the special niche in the minds and habits of users?

Profi.Travel has invited Russian largest tour operators and OTA, as well as representatives of “Sberbank”, “Tinkoff Bank”, “Alfa Bank”, “Yandex” and other companies to discuss the future of tourism market in an open discussion.

Moderator:
Dmitry Bobrov, independent expert

Experts:
TUI Russia & CIS. Taras Demura, CEO
travel audience. Ilya Bogachev, Sales Director in Russia, Central, Eastern and Northern Europe
Tinkoff Bank. Ilya Artemenko, Head of “Travel” department
MegaFon. Marat Sadykov, Head of Partnership Development
TravelLine Alexander Galochkin, CEO
Level.Travel. Eugene Ginsburg, Marketing Director

—
Cases of Destination Marketing

How to attract the attention of a tourist and make him think about a trip to your country or region? What channels do Russian and foreign destinations use to attract Russians? What works on the European market and does not work in Russia? The most successful B2B and B2C-cases of destinations for 2019.

Expert review of the most striking advertising campaigns of foreign and Russian destinations of 2019 according to Profi.Travel
Profi.Travel. Olesya Oleynikova
Deputy General Director
Digital marketing of the leading travel destinations on the European travel market: technologies and cases
Amadeus travel audience. Arnaud Valion
Global Sales Director
—
Coffee Break

—
Practical digital marketing: tools, news, life hacks

Novelties and trends — 2020 and how to combine your marketing tools and activities into an effective system today
DeltaClick, Ruslan Kodachigov
Development Director
Social networks for an official in travel: professional communication with a human face. How to keep a personal and work account and get likes?
SMM-bureau “Ish, Mish!”, Mikhail Ponomarenko
Co-owner of the SMM-bureau “Ish, Mish!”, Lecturer of AKAR and UGMK University
Experience in promoting a tourism product in foreign target markets with minimal budgets
ТTO “Favorit”, Anisia Evdokimova
Executive Director of the event-tourism holding “Favorit”
New travel media: what is high-quality travel content and which media is really worth advertising in 2020?
—

DD2019
How did it
go

Attendees DD2019

68
tour operators
21
airlines
20
national
tourism organisations
35
hotels
15
DMCs

Theses
DD2019

Sasha Nau, Amadeus

The development of technology is dramatically changing the way we live, work, and do business. We are now seeing a significant digital transformation in the travel industry.

Alexey Matushkin, Booking.com

Today, digital customer journey is non-linear. Customers go through significantly more touch points than a few years ago, and their expectations are much higher. Personalization is the only way to respond to this request.

Haixia Wang, Skift

Digitalization is not a hype, and it is here for a long time. For travel industry marketers, this means switching to digital promotion channels if you haven't already done so.

Felix Spielman, Ostrovok.ru

We believe in B2B and believe that this segment will evolve and become more technological. In no case are we talking that B2C swallows B2B.

Vladimir Novoselov, Mail.Ru Group

Create a portrait of the client, predict the tourist flow and personalize user experience. All these tasks can be solved with support of predictive analytics.

Lina Shurkevich, Action Global Communications

To attract tourists to Dubai, we used influencer marketing and run a teaser campaign in celebrity social media accounts.

Maria Verbova, Atout France

We generate engaging content - we talk about the benefits of the destination through topics that are clear to the audience.

Irina Ryumina, Vkontakte

The point of brand presence on Vkontakte is communities. The social network becomes a full-fledged ecosystem, where a user can not go out at all and get all the necessary information there.

Taras Demura, TUI

There is no online or offline. And in the future, the difference between them will blur even more. In general we are talking about omnichannel and the fact that at different stages of the journey, a client interacts with call center, office, or website.

Event venue:
SAP Digital Space
Europe's largest multifunctional exhibition and innovation hub, designed for networking and demonstration of new technological solutions.
Moscow

Kosmodamianskaya emb, 52, 7 building
metro Paveletskaya, Taganskaya
Look at the map